As you take into consideration where to invest your marketing dollars, consider the value of mobile app advertising. There are various ways to advertise, for example, through mobile websites and mobile apps. Yet, there are some significant differences in both methods. For some businesses, app advertising does not seem like a good fit, but that may be because you are unsure how your business can benefit.
What Is the Difference?
One of the differences in mobile app advertising compared to other methods is the type of information obtained. Available user data for a mobile website is really just their web activity, like favorite websites or shopping habits. With mobile apps, you get GPS location, age, gender, and much more. That may be useful in some campaigns.
Another key is to consider ad blocking. Users have a number of ways to block your ads on mobile websites. Yet, with mobile apps, that is not the case. In fact, ad blocking technology is not nearly advanced to block out in-app ads just yet. And that means more of your ads are going to be seen by users.
Yet another reason to invest in mobile apps is because you have more time to embrace your customers or clients. The average person spends over 3 hours in a mobile app each day compared to just 30 minutes or so using mobile websites.
Connecting in the Best Manner Possible
When it comes to mobile app advertising, you have a range of opportunities available to you. The goal here is to create a campaign that meets your specific needs and to reach the right type of app users to get the results you want. Take a few minutes to consider the opportunities available to you in both mobile website and mobile app advertising. Both can offer promising opportunities.
