Your first trade show is coming up– now what? You’ve created your social media buzz, have expectations and goals, and a great custom designed booth. Here are some tips for making a good impression.
Create a Memorable Booth Experience
Your booth’s appearance draws in visitors and tells your brand’s story. Stand out from the crowd with an interactive experience, captivating lights and visuals, and an engaging staff. You’ll want to invest in booth design consultants like Nimlok Orlando, who offer numerous customizable options, including architectural elements, lighting, fabric, and kiosks to help your 10×20 booth stand out from the rest.
Bring a Stellar Staff
AllBusiness emphasizes the importance of choosing the right combination of team members to boost sales and make good impressions. Stationing the wrong people at your booth can make or break your experience. If your booth employees are sitting around looking bored instead of interacting with visitors, you’re going to lose business and garner negative feedback.
Be Prepared to Stick Around
Breaking down your booth before the end of the trade show is a bad idea. Though you and your staff might feel tired and want to get work out of the way to close up your 10×20 booth, keep in mind that many visitors might be waiting for crowds to thin before checking you out. Potential clients or network connections might want to have some quieter time to speak to you and thoroughly browse your offerings without the distractions of a large crowd or multiple visitors vying for your attention. Rushing out of the show can be a bad look for your brand, and make it seem as if you don’t want to be there or don’t care about visitors.
It’s crucial to put in your best efforts for a successful trade show. Take every step you can to ensure you leave a good impression.
