Successful online advertising in Denver relies on a wide range of variables. However, many people overlook the importance of web design in a marketing campaign.
Quality Web Design Is Essential for SEO
Web design has an impact on search engine optimization (SEO). Search engines rank web pages based on a long list of ranking factors, many of which are related to the performance and design of your website.
Making sure that your website loads quickly and works properly can help with your overall SEO score. This helps increase organic traffic to your site.
Your Website Influences PPC Ad Placement
Along with influencing organic traffic, your website influences your ability to gain paid traffic. Your website typically plays a role in the placement of your PPC ads.
If your website has any technical issues or lacks relevant keywords, your ads may not receive as many views. Limiting paid traffic limits the benefits of paid online advertising in Denver.
Web Design Impacts Conversion Rates
After getting visitors to your site from organic or paid sources, you need to get them to complete some type of action. This may include completing a purchase or signing up for a newsletter. No matter the goal, the quality of your website affects conversion rates.
Visitors are likely to leave your site without performing the desired action if the web design is difficult to navigate or fails to illustrate the benefits of your products or services.
Failing to convert visitors lowers your potential return on online advertising in Denver. If you want to maximize the effectiveness of your internet marketing strategies, make sure that you have a solid website in place.
Contact The Xcite Group for more details.
The Xcite Group
8055 E Tufts Ave Ste 240
Denver, CO 80237
720-288-0539
