Done right, participating in trade shows can boost your marketing efforts and sales. Mistakes could derail your campaigns, though. Here are critical ones you’ll want to avoid at all costs:
Poor display
Your booth is just one out of the many booths in there. It’s crucial, then, to make an impression that’s strong enough to set yours apart from the rest. A poor display isn’t going to make that happen, says the Entrepreneur. Find a reputable display provider the next time you join a trade show in NYC, one that offers a range of great display choices. That’s a good place to start. With the right display, you can draw in people to your booth and make them curious enough to ask questions, check out your site and eventually buy your products or pay for your services.
Zero consistency
Don’t just go with brightly-colored displays that, while able to attract customers, aren’t consistent with your brand image and personality. That kind of disconnect will only confuse potential customers, making them think twice about the credibility of your brand and business.
Bad spot
Trade shows typically have premier locations. These cost extra, though, but if that’s not a problem, then look for event firms and ask about them. You’ll need to book these well in advance since they sell out quickly. If you don’t, though, a great display can help reduce the effects of poor location on your marketing efforts.
Flawed information
Check the information on your display, brochures and pamphlets as well as on all your giveaways. You could be giving guests the wrong or outdated contact number. Any errors in your contact information can affect possible leads. That’s why it’s a good idea to always double-check your information, whether it’s on your displays or brochures the next time you join a trade show in NYC.
Be on the lookout for these mistakes to make sure you make the most of the event.
