We are here to guide you through your next trade show event. Come with us as we discuss important elements of trade show booths and discover some features that you may want to use for your company.
1. First Impressions are Everything
The first booth features a large circular billboard with an information desk directly underneath. You know after seeing this booth that the booth’s staff is well informed and ready to assist you because they have made the information desk the focal point.
2. Sometimes Less is More
Sometimes a simple and effective display attracts the most attention because it’s unique. Just look at this booth with its four cornerstone type structures holding up a powerful company logo on three sides of the booth.
3. Consider Island Exhibits
Island exhibits are also useful. Look at this island display with several demo stations. It captures the audience’s attention no matter which direction they approach the booth.
4. Promote Your Event Far in Advance
With so many advances in technology and ways to communicate with potential customers, you should consider promoting your booth before the show even starts. Promotion helps people think about your event. Use phone, email contacts, social media, and blogs to promote the event.
5. Get Professional Help
Showing at a trade show is a big undertaking. There are so many elements involved that it is easy to overlook something. Don’t be afraid to leave your booth design to the professionals. This way, you can focus your attention on other elements, such as staffing and promotion.
